British luxury fashion house Burberry has decided join the fur-free crew by banning fox, mink, rabbit, and Asiatic racoon furs.
The brand’s new fur-free policy was announced by CEO Marco Gobbetti in an interview with Business of Fashion, and the brand will make their official fur-free “debut” on September 17 featuring a collection by Italian designer Riccardo Tisci.
Tisci recently announced on Instagram that this change is part of a “new era,” hashtagging it as #modernluxury.
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The fur-free movement has been a huge change of game in the fashion industry. Over the past 18 months, brands like Gucci, Versace, and Michael Kors all went fur-free, while Giorgio Armani went fur-free back in 2016.
Animal rights organization The Humane Society is proud of Burberry’s decision to join the list of designer brands who have decided to appeal to modern times.
“We are delighted that this iconic British fashion giant is finally going fur-free,” said a member of Humane Society U.K.
Additionally, Burberry will be implying more sustainable practices by pledging to end their practice of burning leftover products. According to Vogue, Burberry “was found to have set approximately 28.6 million pounds’ worth of goods ablaze at the end of the 2017-2018 fiscal year.”
But there’s no need to worry now that Burberry has introduced new policies that are both sustainable and cruelty-free.