Yet another designer has pledged to go fur-free.
After a long time of protesting against Michael Kors, the People for the Ethical Treatment of Animals (PETA) announced today that the fashion house will ditch fur as of 2018. The ban will also include the recently acquired brand, Jimmy Choo.
While the phase-out will not be complete until the end of next year, Michael Kors will not feature any fur products at any of their upcoming and future fashion shows.
“After meeting with PETA officials today, Michael Kors is announcing it is going fur-free,” Dan Mathews, PETA Senior Vice President, said in a statement. After meeting with Michael Kors CEO John Idol on Friday morning, Mathews confirmed that the ban would include Jimmy Choo. Michael Kors acquired the brand in July for $1.35 billion.
“This is a wonderful holiday gift for fur-bearing animals,” Mathews added. “We’re pleased that the company is evolving away from using fur and look forward to working with Michael Kors on other issues in the future. The announcement follows many years of protests at Michael Kors fashion shows and boutiques by PETA and other animal rights groups.”
PETA has spent years protesting against Michael Kors and managed to obtain more than 150,000 emails from society asking the designer to ban fur. After a long time of protests, it was a success!
“This decision marks a new chapter as our company continues to evolve its use of innovate materials,” Idol said in a statement.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” Kors added. “We will showcase these new techniques in our upcoming runway show in February.”
Michael Kors joins other designers who have banned fur, including Giorgio Armani, Calvin Klein, Ralph Lauren, and Vivienne Westwood, amongst others. Brands Gucci and BCBG also announced a fur ban earlier this year.
What a great year it has been for fur-bearing animals!