London Fashion Week is one of the biggest fashion events, taking place biannually for designers to present their Spring/Summer and Autumn/Winter collections.
According to the British Fashion Council (BFC), no designers will be showcasing fur in the Spring/Summer 2019 shows. The news follows a survey conducted by the BFC asking designers if they will be showcasing fur, as well as the rise in anti-fur protests.
According to the council’s chief executive, Caroline Rush, the decision to go 100% fur-free “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur.”
Recently, British fashion house Burberry decided to ban real animal fur. According to designer Riccardo Tisci, the decisions marks a “new era,” and believes it is #modernluxury. Tisci’s fur-free collection will make its debut on September 17 at London Fashion Week.
The fur-free movement is one that continues to strive as many designers have been dropping fur.