According to an announcement made in London by Gucci CEO Marco Bizzarri, the brand will no longer “use, promote, or publicize animal fur” in any of its collections.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” Bizzarri said. “With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
This was quite a decision for Gucci to make, considering they are known for some of their fur products, including coats and even kangaroo-fur slippers. However, their parent brand, Kering, is paving its way to sustainability, and going fur-free is just one of many great decisions to make. They currently own luxury vegetarian fashion label, Stella McCartney.
The brand also joins the many other designers who have banned fur, including Giorgio Armani, Calvin Klein, Ralph Lauren, and Vivienne Westwood among others.