Cruelty-free beauty brand Too Faced has been a member of PETA’s Beauty Without Bunnies cruelty-free program for 15 years. However, popular beauty brand Estée Lauder – who sells in China, where it is required to test on animals by law – just bought this cruelty-free company.
Many people have been wondering what will happen to Too Faced; however, there is no need to worry, since the beauty brand will remain cruelty-free under Estée Lauder’s ownership. In addition, the company has pledged not to enter any market where animal testing is required, such as China.
Too Faced is just a part of the many brands that offer cruelty-free products – and a range of vegan ones as well. Earlier this year, Kat Von D announced that she will be reformulating her entire beauty brand to become 100% vegan. Her products are currently 100% cruelty-free, and we are hoping to see all of her reformulated products soon.