Home Fashion and Beauty Estée Lauder Buys Cruelty-Free Beauty Brand “Too Faced”

Estée Lauder Buys Cruelty-Free Beauty Brand “Too Faced”

© Too Faced Facebook
© Too Faced/Facebook

Cruelty-free beauty brand Too Faced has been a member of PETA’s Beauty Without Bunnies cruelty-free program for 15 years. However, popular beauty brand Estée Lauder – who sells in China, where it is required to test on animals by law – just bought this cruelty-free company.

Many people have been wondering what will happen to Too Faced; however, there is no need to worry, since the beauty brand will remain cruelty-free under Estée Lauder’s ownership. In addition, the company has pledged not to enter any market where animal testing is required, such as China.

Au Naturale Cosmetics - Vegan and Organic

Too Faced is just a part of the many brands that offer cruelty-free products – and a range of vegan ones as well. Earlier this year, Kat Von D announced that she will be reformulating her entire beauty brand to become 100% vegan. Her products are currently 100% cruelty-free, and we are hoping to see all of her reformulated products soon.



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