Home News Worthy Asda Becomes First Supermarket to Use Official Vegan Trademark on Products

Asda Becomes First Supermarket to Use Official Vegan Trademark on Products


UK-based supermarket Asda has become the first official supermarket to use the Vegan Society trademark on its food products.

They teamed up with The Vegan Society to put the official stamp on 16 products including ketchup, veggie soup, peanut butter, balsamic dressing, animal-free meat and curry sauce.

“We are very pleased that yet another major retailer has listened to its customers and decided to make the shopping experience easier for vegans and those shopping on their behalf,” The Vegan Society’s chief executive, George Gill, said.

“Providing vegan options makes clear commercial sense for retailers, who can open up their market to a fast growing number of vegans worldwide.”

Asda has followed the example set by other big companies including Alpro, Lush, Original Source and IKEA, who have all adopted the official stamp of approval as well.

“Our customers are at the heat of everything we do and we know that they have different needs and demands from our products,” said Lizzy Massey, Vice President Asda Own Brand. “That is why we have listened to feedback from our customers and are proud to put vegan labelling on our own brand products.”

Here is a full list of products bearing the official vegan stamp at Asda via Metro.co.uk:


  • Extra Special Triple Distilled Vodka 70cl
  • Blueberry Wheaties
  • Meat Free Beef Style Quarter Pounders
  • Rich Balsamic Dressing
  • Fig, Date & Balsamic Chutney
  • Tomato Ketchup 560g
  • Tomato Ketchup Smart Price
  • Mild Curry Sauce
  • Sweet & Sour Sauce
  • Hearty Vegetable Soup
  • Wholewheat Spaghetti
  • Crunchy Peanut Butter 340g
  • Reduced Fat Smooth Peanut Butter
  • Smooth Peanut Butter 340g
  • Wholenut Crunchy Peanut Butter 340g
  • Crunchy Peanut Butter Smart Price 340g

#vegan #veganfood


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