Home News Worthy Johnson & Johnson Will No Longer Use Pigs to Train Sales Representatives

Johnson & Johnson Will No Longer Use Pigs to Train Sales Representatives


Johnson & Johnson has vowed to remove pigs from the videos that they use for their medical device training.

This popular pharmaceutical company is a multi-billion dollar manufacturer of medical devices and consumer products. However, they are known for their cruel practices towards animals.

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The People for the Ethical Treatment of Animals (PETA) had published an action alert, in which in less than 24 hours later, thousands of people wrote to Johnson & Johnson, urging the company to end the use of animals for training drills for medical sales representatives.

“No salesperson needs to watch a pig bleed out and die to see how a medical device works,” stated PETA’s Senior Vice President of laboratory investigations Kathy Guillermo.

Ms. Guillermo instead proposed that an easy solution to this problem would be to use human anatomy simulators or perhaps videos of surgeries done on humans to educate medical sales representatives about the devices that they are selling.

“Pigs are wonderful, sensitive beings, not training tools, and there are far better ways for sales reps to learn how medical devices work in human patients.”

On October 20, 2016, Johnson & Johnson wrote a letter to PETA, stating that they will be discontinuing the use of live animals for this specific matter. In the letter, they specifically stated that the company “has discontinued live animal use in sales training across our North America region. Further, we are working to discontinue this practice globally by December 31, 2016.”

#peta #animalrights #crueltyfree


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