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European Parliament Gets a Virtual Reality Exhibition

Animal Equality’s iAnimal virtual reality exhibition gives viewers a chance to know what it’s like to be a factory farmed animal.
Photo: Animal Equality

Major animal rights group Animal Equality has taken some of our latest technology and set up their iAnimal virtual reality exhibition in the European Parliament building in Brussels, Belgium.

The exhibition, called Factory Farming: Greatest crime of our time? is a part of the advocacy group’s goal to put a stop to factory farming.

Millions of animals “grow up” on factory farms and in slaughterhouses every year, and are tortured and killed for meat, eggs and dairy. By viewing the legal animal abuse that occurs to animals in these places, Animal Equality hopes that their exhibition will make Members of the European Parliament (MEPs) go vegan.

“Animal Equality’s virtual reality experience gives an extraordinary look into the lives of so-called farmed animals,” German MEP Stefan Eck said.

“It shows that the European animal welfare laws aren’t worth the paper they’re written on.

“iAnimal awakens and shocks… all you can feel is a deep shame about what we are doing to animals in our society.”

The virtual reality project will also offer viewers a chance to experience what it’s like to live the life of a factory farmed animal. The exhibition particularly highlights the cruelties happening in Spain, Germany, and the UK.

Executive Director of Animal Equality UK, Dr. Toni Shepard, said: “If we dare to act with bravery and urgency, I know that we will live to see the end of factory farming.

“And we will be able to look our grandchildren in the eye and say ‘yes, we did wrong, but we were unwavering in our efforts to put it right.'”

MEPs in favour of the exhibition include: Maria Niochl and Klaus Buchner from Germany; Fabio Massimo Castaldo, Isabella de Monte, and Eleonora Evi from Italy; Florent Marcellesi and Angela Vallina from Spain; Karin Kadenbach from Austria; Indrek Tarand from Estonia; Petras Austrevicius from Lithuania; and Neoklis Sylikiotis from Cyprus.

#animalrights #virtualreality



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