Major British grocery store Tesco has added a fully vegan range to keep up with the rise in plant-based eating.
The new range, “Wicked Kitchen,” is entirely animal-free and composed of salads, meats, sandwiches and more. But who’s the mastermind behind it all? Well, Tesco partnered with US chef Derek Sarno to bring these products to life. Prior to being hired by Tesco last year, Sarno worked as global executive chef for Whole Foods.
“When I first arrived in Britain from America I was hugely surprised at how little choice there was for vegans and those considering a lifestyle change,” Sarno said.
“For too long, vegans have been overlooked, with many offerings that are available seemingly created to appease rather than truly please.
“Wicked Kitchen plans to change all that and I’m proud to work with Tesco and offer all its customers delicious meals to get them on board with this growing foodie revolution.”
Last year, flexitarianism was a big trend as many people wanted to reduce the amount of meat they consumed, and veganism has been named a top trend for 2018.
Tesco’s new range includes eleven ready-to-eat meals and nine sandwiches, making a total of 20 new plant-based meals. The ready meals even include two pizzas!
You can take a look at the range here. It’s official: veganism is on the rise and this is a trend that’s going to stay forever.