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LUSH Launches New Valentine’s Day Line – and it’s 100% Vegan!

Beauty giant LUSH is understanding the vegan trend. For Christmas, they launched 100 new vegan products. Now, they've launched a whole new Valentine's Day...

L’Oréal Releases Vegan Hair Dye in Response to Growing Beauty Trend

Cosmetics giant L'Oréal announced this week that they will be releasing a vegan hair dye in response to the growing natural beauty trend. The new...

Hourglass Cosmetics to Go Fully Vegan

Luxury beauty brand Hourglass Cosmetics recently announced that they will be going fully vegan by 2020. While the brand has a range of vegan products,...

Kat Von D’s Releasing a Whole New Line of Cruelty-Free Makeup...

Vegan tattoo artist, model, entrepreneur and animal activist Kat Von D recently announced the addition of a new range of cruelty-free makeup brushes for her makeup...

Kat Von D to Launch 30 Vegan Lip Liners

This month, Kat Von D Beauty will be releasing 30 new vegan lip liners. Set to launch on April 11, these latest additions to Kat Von...

Canada’s First All-Vegan Retail Shop Just Opened in Toronto

Vegans, it's time to rejoice, since "Canada's first all vegan retail concept store" just opened in Toronto, ON! The Imperative features many cruelty-free items including bags,...

Estée Lauder Buys Cruelty-Free Beauty Brand “Too Faced”

Cruelty-free beauty brand Too Faced has been a member of PETA's Beauty Without Bunnies cruelty-free program for 15 years. However, popular beauty brand Estée Lauder -...

Etsy Shop Creates Vegan Eyeshadow Palette Inspired by Gilmore Girls

Brija Cosmetics, a shop on Etsy, launched an all-vegan eyeshadow palette inspired by the popular mother-daughter show, Gilmore Girls. 22-year old Brianna Jane created this...

Cosmetic Animal Testing Will Be Banned in Taiwan by 2019

Taiwan is one of the most popular vegan destinations in Asia. Now, the country has decided to ban cosmetic animal testing. A bill was proposed to end animal cruelty...

Kat Von D Expands Her Beauty Brand to the United Kingdom...

Katherine Von Drachenberg (a.k.a. Kat Von D) recently announced that she would be reformulating her entire beauty brand to make it 100% vegan-friendly. So far,...