After a successful trial in Finland, fast food chain McDonald’s has decided to make their “McVegan” burger a permanent menu item in Finland and Sweden as of December 28.
This isn’t a surprise, as the announcement McDonald’s made a while ago about debuting a vegan burger made headlines all over the web. At first, the McVegan was only sold in the Finnish city of Tampere from October 4 through November 21 – and the response was amazing!
“The test in Finland blew all the expectations out of the water,” said Staffan Ekstam, McDonald’s head of food strategy in Sweden.
“We can now offer our guests a vegan burger developed in Sweden,” Ekstam continued. “Our ambition is that there should be something on our menu for all of the 400,000 guests who visit us every day.”
The McVegan patty was developed in Sweden by Anamma, a Swedish food producer that is owned by Norwegian food conglomerate, Orkla. There, in Sweden, the burger will retail for 49 Swedish krona, equivalent to approximately US $5.83.
We know what you’re thinking: when will the McVegan burger be available worldwide? It’s hard to tell, and Swedish press officer Henrik Nerell cannot predict what decisions other countries will make.
However, maybe the McVegan will be an inspiration for other fast food chains to add a vegan option as well!